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TAKING A SMALL COMMUNITY TO THE NEXT LEVEL
CHALLENGE
Although they were already a certified WorkReady community with plenty of other assets, site selectors knew little about this North Carolina County.
ATLAS SOLUTION
Inspired by their small-town values and large population of military personnel, we personified Wayne as a man who enables business to get done. The modern take on Wayne County Development Alliance’s identity was extended to a new website, ads, and collateral like business cards. 
RESULTS
  • Transformed perception of Wayne County
  • Achieved stand out from regional competitors
SERVICES PROVIDED
  • Brand identity and logo development
  • Corporate identity materials
  • Marketing strategy and planning
  • Website design and development
  • Website content
  • Print and digital advertising concepts
Wayne County Creative 1
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Wayne County Creative 2
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Wayne County Creative 3
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Wayne County Creative 4
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