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BEING TRUE TO TAOS
& GETTING EARLY RESULTS
CHALLENGE
Ensuring tourists stay multiple nights in Taos during their travels to New Mexico, rather than just touring the Pueblo and driving on.
ATLAS SOLUTION
Work with the state tourism department so we could leverage their research insights, craft ads that meet their guidelines and augment those efforts with Taos-branded ads that honor the indescribable escape you can only find in Taos.
RESULTS
Our Far Away From the Every Day campaign will go into market this spring, so in the meantime we helped the town expand their social following with a Far Away Getaway ski contest this winter that delivered:

  • 10% increase of Facebook followers
  • Nearly 1,500 contest entries and email addresses for future targeted marketing
  • 450,000 impressions in Metro Denver, North Texas and New Mexico
  • Smart spending – we repeated top performing Facebook ads and halted an underperforming Google Adwords SEM campaign
SERVICES PROVIDED
  • Tourism strategy
  • Media planning and execution
  • Campaign development
  • Social and digital media
Taos Creative 1
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Taos Creative 2
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Taos Creative 3
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Taos Creative 4
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Taos Creative 5
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