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TAKING A GROWING EDO BEYOND ITS CITY LIMITS
CHALLENGE
While Tucson Regional Economic Opportunities Inc. was a top-performing EDO, this well-established identity was preventing inquires beyond their city limits, especially south of the border into Mexico. 
ATLAS SOLUTION
Leveraging their best-known attribute for both tourists and sustainably powered companies, we helped to establish the Sun Corridor. The new identity extended well beyond any borders, which is ideal for the kind of growth they experience. 
RESULTS
  • Positioned the EDO beyond the boundaries of Tucson and outside the shadow of Phoenix
  • 60 company relocations (2005-2015)
  • 10,000 new jobs (2005-2015)
  • $1.4 billion in new investments (2005-2015)
SERVICES PROVIDED
  • National site selector research
  • Marketing strategy
  • Identity and logo development
  • Advertising and tradeshow concepts
  • Supporting branded graphics for their website until they can redevelop
Sun Corridor Creative 1
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Sun Corridor Creative 2
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Sun Corridor Creative 3
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