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SOUTHERN VERMONT AS A DESTINATION FOR TOURISM, BUSINESS, AND WORKFORCE
CHALLENGE
Atlas was tasked with creating a campaign to not only drive tourism, but to positively impact economic development as well.
ATLAS SOLUTION
We knew that Southern Vermont was an easy weekend getaway for drive markets like Boston and New York, as well as being a great place to start a business and raise a family. So we created a campaign that spoke to both audiences. The “Become A Vermonter" campaign does just that by showcasing the Vermont lifestyle and using the “Become A Vermonter for a Weekend, Become a Vermonter for life” headline to engage people with the brand.
RESULTS

SERVICES PROVIDED
  • Perception research
  • Marketing plan and brand development
  • Print and digital campaign concepts
  • Digital marketing and media
  • Print collateral
So Vermont Creative 1
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So Vermont Creative 2
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So Vermont Creative 3
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So Vermont Creative 4
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