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MAKING A RELATIVELY UNKNOWN REGION A FAVORITE VACATION SPOT
CHALLENGE
Getting young families and empty nesters to consider a nearby vacation destination that they never heard of using Cumberland’s existing brand and tagline, Found It.
ATLAS SOLUTION
Emotionally connecting with potential travelers by leveraging the natural beauty and regional assets of the Cumberland Valley. Focusing traditional and print advertising efforts through 3 main assets: outdoor recreation, cars and history.
RESULTS
  • 36% increase in website visits 2014 to 2015
  • 52-second increase average time on site (mobile)
  • Facebook click-through rate: 2.06% (industry average: .86%)
  • Overall click-through rate: 0.46% (industry average: approximately .1%)
SERVICES PROVIDED
  • Stakeholder discovery research
  • Marketing strategy and media planning
  • Content marketing and social media strategy
  • Photo shoot coordination
Cumberland Creative 1
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Cumberland Creative 2
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Cumberland Creative 3
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